Social ads
Social ads that fill your viewings.
Facebook and Instagram campaigns that put your homes in front of people ready to move, and turn their interest into booked viewings.
Anyone can boost a post. We build campaigns that put the right homes in front of the right buyers, and show you exactly what came back.
You see every pound spent, every enquiry it produced and what we’re changing next. If something isn’t working, we tell you before you have to ask.
What’s included
Everything it takes, nothing you don’t need.
Pick a part to see what’s in it. We’ll only recommend the pieces that make sense for you.
Campaign strategy
Before any ad goes live we plan who we’re talking to, what we’re offering them and what it should cost to reach them.
- Audiences built around location, life stage and intent
- Budget split across awareness, enquiry and retargeting
- A plan timed to your releases and open days
Ad creative
Ads made from your photography, CGIs and film, written to stop the scroll and earn the click.
- Video, carousel and single-image formats
- Copy written for buyers, not for the industry
- Fresh creative as each phase is released
Lead forms
Enquiries captured without the buyer leaving the app, with the questions your sales team actually needs answered.
- Qualifying questions on budget, timing and position
- Instant delivery to your team or CRM
- An automatic reply so the buyer hears back straight away
Retargeting
Most buyers don’t enquire the first time. We keep your homes in front of the people who looked and left.
- Website visitors and video viewers followed up
- A different message for people who started a form
- Past enquirers told about new releases
Reporting
A plain-English report every week, built around enquiries and viewings, not likes.
- Spend, enquiries and cost per enquiry
- Which ads and audiences are working
- What we’re changing next, and why
How it works
From first call to finished work.
Plan
We agree the audience, budget and offer around your release dates.
Build
We write and design the ads and set up tracking and lead forms.
Launch
Campaigns go live from your own page and ad account.
Improve
We move budget to what’s producing enquiries and report every week.
The honest bit
Is this right for you?
We’d rather tell you now than take your money and find out later.
A good fit if
- You have homes to sell and a team ready to follow up enquiries quickly
- You want to reach buyers before they open a portal
- You’d rather own your ad account and your audience data
Probably not if
- You want likes and followers more than enquiries
- Nobody can call a lead back within a day
- You’re after a one-week miracle on a tiny budget
Questions
Asked before, answered straight.
How much should we spend on ads?
It depends on the number of plots and how quickly you need to sell. We’ll recommend a budget after looking at your site and targets, and explain how we got there.
Do you need access to our Facebook page?
Yes. We run ads from your own page and ad account, so you keep the data and the audience if we ever part ways.
How soon will we see enquiries?
Campaigns can start producing enquiries soon after going live, but timing varies by location and price point.
Do we need video?
No, but it helps. We can start with photography or CGIs and add film later.
What happens to leads that arrive out of hours?
The buyer gets an automatic reply straight away and the lead is waiting for your team in the morning.
Beyond the portals
What the property portals can’t do for you.
The big portals are good at one thing: showing listings to people who are already looking. Everything else is where we come in.
| Property portals | Property Reach | |
|---|---|---|
| Your brand | Your listing sits beside every competitor’s. | Buyers land on your own site, with your brand and nobody else’s. |
| Who you reach | Only people already browsing the portal. | Buyers and sellers on social, search and AI, before they start browsing. |
| The data | The portal keeps the audience. | Every lead and audience we build is yours to keep. |
| The approach | The same template for everyone. | A plan built around your development or branch. |
| What you get | A listing. | Campaigns, CGIs, brochures, film, branding and a CRM to tie it all together. |
We’re not asking you to leave the portals. We’re asking you not to rely on them alone.
Why Property Reach
Honest advice, built around you.
Straight answers
We tell you what we think will work, what won’t, and what it’s likely to cost, before you commit to anything.
Fully tailored
No fixed packages. Every plan starts with your site, your stock and your sales targets.
You own everything
Your ad accounts, your data, your audiences and your website stay yours, whatever happens.
Property is all we do
We only work with people who build, sell and let homes, so we already understand your sales cycle.
Works well with
Buyer leads
Landing pages and qualification that turn clicks into people worth calling.
Video & drone
Film and aerial footage that gives your ads something worth watching.
Custom CRM
One place for every enquiry, viewing and reservation.
Ready to fill your viewings?
Tell us what you’re selling and where. We’ll come back with an honest view of what would work, and what it’s likely to cost.