Branding
A name and look buyers remember.
Branding for developments, developers and agencies, from the name on the hoarding to the sign-off on every email.
A development with a name and a look sells differently from ‘land off the main road’. Branding is what makes buyers remember which one was yours.
We design each identity for one site and one buyer. We’ll also tell you when a brand doesn’t need replacing, only tidying.
What’s included
Everything it takes, nothing you don’t need.
Pick a part to see what’s in it. We’ll only recommend the pieces that make sense for you.
Naming
A name that suits the site, the area and the people you want to buy there.
- Options researched against local history and place
- Checked against nearby schemes
- Tested for how it sounds on the phone
Logo & identity
A mark, colours and type that hold together everywhere.
- A logo in every format you’ll need
- Colour palette and typefaces
- Works on a hoarding and on a phone
Brand guidelines
A short rulebook so everyone uses the brand the same way.
- Do’s and don’ts with examples
- Templates for common documents
- Easy to hand to printers and agents
Site & sales materials
The brand applied where buyers actually see it.
- Hoardings, flags and signage
- Sales-suite graphics and displays
- Stationery and reservation packs
Company brands
Not just schemes. We brand the developer or agency behind them too.
- A refresh or a full rebrand
- Rolled out across web, social and print
- Kept consistent with your developments
How it works
From first call to finished work.
Discover
We learn the site, the buyer and the competition around you.
Design
We present name and identity options with our recommendation.
Refine
We develop the route you choose until it is right.
Roll out
Guidelines and files delivered, then applied to hoardings, brochures and web.
The honest bit
Is this right for you?
We’d rather tell you now than take your money and find out later.
A good fit if
- You’re launching a new development or company
- Your marketing looks different everywhere it appears
- You want buyers to remember the name
Probably not if
- You want a logo by Friday with no thinking behind it
- You’re not prepared to use the brand consistently
- Your current brand already works well
Questions
Asked before, answered straight.
Do you brand individual developments?
Yes. Each scheme can have its own name and identity that sits alongside your company brand.
Can you refresh an existing brand?
Yes. We can modernise what you have without losing the recognition you’ve built.
Can you check a name is available?
We check for nearby schemes and obvious conflicts. For legal certainty on trade marks, you’ll need a trade mark attorney.
Do you produce the hoardings and signage?
We design them and supply print-ready artwork, and can work with your signage contractor.
What do we get at the end?
Logo files in every format, your colour and type specification, and guidelines for using them.
Beyond the portals
What the property portals can’t do for you.
The big portals are good at one thing: showing listings to people who are already looking. Everything else is where we come in.
| Property portals | Property Reach | |
|---|---|---|
| Your brand | Your listing sits beside every competitor’s. | Buyers land on your own site, with your brand and nobody else’s. |
| Who you reach | Only people already browsing the portal. | Buyers and sellers on social, search and AI, before they start browsing. |
| The data | The portal keeps the audience. | Every lead and audience we build is yours to keep. |
| The approach | The same template for everyone. | A plan built around your development or branch. |
| What you get | A listing. | Campaigns, CGIs, brochures, film, branding and a CRM to tie it all together. |
We’re not asking you to leave the portals. We’re asking you not to rely on them alone.
Why Property Reach
Honest advice, built around you.
Straight answers
We tell you what we think will work, what won’t, and what it’s likely to cost, before you commit to anything.
Fully tailored
No fixed packages. Every plan starts with your site, your stock and your sales targets.
You own everything
Your ad accounts, your data, your audiences and your website stay yours, whatever happens.
Property is all we do
We only work with people who build, sell and let homes, so we already understand your sales cycle.
Works well with
Property brochures
The brand carried through into print.
Off-plan CGIs
Imagery styled to match the identity.
Websites
A site that looks like the rest of the brand.
Need a name buyers remember?
Tell us what you’re selling and where. We’ll come back with an honest view of what would work, and what it’s likely to cost.