AEO · Answer engine optimisation
Be the answer when buyers ask AI.
We get your developments and your agency recommended by AI assistants like ChatGPT, Gemini and Google’s AI Overviews.
Buyers have started asking AI where to live and who to buy from. If the answer doesn’t mention you, you never get the chance to compete.
This is a new field and nobody controls what an AI says. What we can do is make your business easy for these tools to find, understand and recommend, and show you the evidence as it changes.
What’s included
Everything it takes, nothing you don’t need.
Pick a part to see what’s in it. We’ll only recommend the pieces that make sense for you.
AI visibility audit
We ask the major AI assistants the questions your buyers ask, and record what comes back.
- Tested across the main AI tools
- You and your competitors compared side by side
- Gaps and quick wins listed in plain English
Answer-ready content
Pages and FAQs written so an AI can lift a clear, accurate answer about you.
- Direct answers to real buyer questions
- Facts about each development kept current
- One clear source of truth on your own site
Structured data
Markup that tells machines exactly what you sell, where and for how much.
- Schema for developments, listings and your business
- Consistent details across the web
- Fixes for anything confusing the crawlers
Mentions & citations
AI tools lean on sources they trust. We work on getting you into them.
- Local press and industry coverage
- Directory and review profiles tidied up
- Partnerships and content that earn references
Tracking
We re-run the tests regularly so you can see what’s moving.
- The same questions asked on a schedule
- A record of what each assistant says
- A simple summary of progress and next steps
How it works
From first call to finished work.
Test
We record what AI assistants say about you today.
Fix
We correct your content, your data and your markup.
Build
We build the mentions and sources AI tools draw on.
Re-test
We ask the same questions again and report what changed.
The honest bit
Is this right for you?
We’d rather tell you now than take your money and find out later.
A good fit if
- You want to be early, while competitors are still ignoring this
- Your website and SEO basics are in reasonable shape
- You’re comfortable with a newer, less predictable channel
Probably not if
- You need guaranteed outcomes
- You have no website content for an AI to draw on yet
- You need enquiries this week
Questions
Asked before, answered straight.
What is AEO?
Answer engine optimisation is the work of making your business the one AI assistants recommend when people ask them questions.
Is it different from SEO?
It builds on SEO. Good search foundations still matter, but AI tools also weigh how clearly your content answers questions and where else you’re mentioned.
Can you guarantee we’ll be recommended?
No one can. AI answers change often, so we track how you appear over time and keep improving it.
Which AI tools do you cover?
The main assistants buyers use, including ChatGPT, Gemini and Google’s AI Overviews. We’ll agree the list with you.
Do we need SEO first?
A solid website and basic SEO make AEO far more effective. If those are missing, we’ll start there.
Beyond the portals
What the property portals can’t do for you.
The big portals are good at one thing: showing listings to people who are already looking. Everything else is where we come in.
| Property portals | Property Reach | |
|---|---|---|
| Your brand | Your listing sits beside every competitor’s. | Buyers land on your own site, with your brand and nobody else’s. |
| Who you reach | Only people already browsing the portal. | Buyers and sellers on social, search and AI, before they start browsing. |
| The data | The portal keeps the audience. | Every lead and audience we build is yours to keep. |
| The approach | The same template for everyone. | A plan built around your development or branch. |
| What you get | A listing. | Campaigns, CGIs, brochures, film, branding and a CRM to tie it all together. |
We’re not asking you to leave the portals. We’re asking you not to rely on them alone.
Why Property Reach
Honest advice, built around you.
Straight answers
We tell you what we think will work, what won’t, and what it’s likely to cost, before you commit to anything.
Fully tailored
No fixed packages. Every plan starts with your site, your stock and your sales targets.
You own everything
Your ad accounts, your data, your audiences and your website stay yours, whatever happens.
Property is all we do
We only work with people who build, sell and let homes, so we already understand your sales cycle.
Works well with
Search & SEO
The search foundations that AEO builds on.
Websites
A site with the clear, structured content AI tools need.
Social ads
Reach buyers directly while your AI visibility grows.
Want AI to recommend you?
Tell us what you’re selling and where. We’ll come back with an honest view of what would work, and what it’s likely to cost.