Custom CRM
A CRM built around how you sell homes.
A custom system that tracks every lead, viewing and reservation, shaped to your sales process instead of a generic template.
Most CRMs are built for selling software. Yours should be built for selling homes.
We’ll be straight with you: if an off-the-shelf system would do the job, we’ll say so. We build custom when your sales process doesn’t fit the standard tools, and we build it around how your team already works.
What’s included
Everything it takes, nothing you don’t need.
Pick a part to see what’s in it. We’ll only recommend the pieces that make sense for you.
Lead pipeline
Every enquiry in one place, from first click to completion.
- Stages that match your real sales process
- Every call, email and viewing logged
- Nothing lost between negotiators
Plot & listing tracking
See what’s available, reserved and sold at a glance.
- Status by plot or property
- Linked to the buyers interested in each one
- Feeds the availability on your website
Automations
The follow-ups that get forgotten, done automatically.
- Instant replies to new enquiries
- Reminders for calls and viewings
- Updates to buyers as the build progresses
Reporting
Know which marketing produces sales, not just clicks.
- Enquiries, viewings and reservations by source
- Performance by development or branch
- Reports your directors can read in a minute
Integrations
Connected to the tools you already use.
- Website and landing page forms
- Ad platform lead forms
- Email and calendar
How it works
From first call to finished work.
Map
We sit with your sales team and map how leads really move.
Build
We build the pipeline, fields and automations around that.
Migrate
We bring your existing contacts and history across.
Train
We train your team and adjust the system as they use it.
The honest bit
Is this right for you?
We’d rather tell you now than take your money and find out later.
A good fit if
- Leads are being lost in inboxes and spreadsheets
- Your process doesn’t fit a standard CRM
- You want marketing and sales data in one place
Probably not if
- A simple off-the-shelf CRM already works for you
- Your team won’t use a system, whatever it is
- You only handle a handful of enquiries a month
Questions
Asked before, answered straight.
Why not use an off-the-shelf CRM?
You can, and sometimes that’s the right call. A custom build makes sense when your sales process doesn’t fit the standard tools.
Who owns the system and the data?
You do. We’ll set out exactly how hosting and access work before we start.
Can it connect to our website and ads?
Yes. Leads from your site, landing pages and ad forms can flow straight in.
Can you move our existing data across?
In most cases. We’ll look at what you have and confirm before we start.
Can it grow with us?
Yes. New developments, branches and users can be added as you need them.
Beyond the portals
What the property portals can’t do for you.
The big portals are good at one thing: showing listings to people who are already looking. Everything else is where we come in.
| Property portals | Property Reach | |
|---|---|---|
| Your brand | Your listing sits beside every competitor’s. | Buyers land on your own site, with your brand and nobody else’s. |
| Who you reach | Only people already browsing the portal. | Buyers and sellers on social, search and AI, before they start browsing. |
| The data | The portal keeps the audience. | Every lead and audience we build is yours to keep. |
| The approach | The same template for everyone. | A plan built around your development or branch. |
| What you get | A listing. | Campaigns, CGIs, brochures, film, branding and a CRM to tie it all together. |
We’re not asking you to leave the portals. We’re asking you not to rely on them alone.
Why Property Reach
Honest advice, built around you.
Straight answers
We tell you what we think will work, what won’t, and what it’s likely to cost, before you commit to anything.
Fully tailored
No fixed packages. Every plan starts with your site, your stock and your sales targets.
You own everything
Your ad accounts, your data, your audiences and your website stay yours, whatever happens.
Property is all we do
We only work with people who build, sell and let homes, so we already understand your sales cycle.
Works well with
Buyer leads
Qualified enquiries to fill the pipeline.
Websites
Plot availability and forms that feed the CRM.
Social ads
Campaign leads delivered straight into the system.
Want a CRM that fits?
Tell us what you’re selling and where. We’ll come back with an honest view of what would work, and what it’s likely to cost.