Buyer leads
Enquiries from real buyers, not browsers.
Lead generation campaigns that collect, qualify and pass on people who are ready to view.
A list of names isn’t a lead. A lead is someone who can afford the home, wants to move and expects your call.
We build campaigns that ask the right questions up front, so your sales team spends its time on buyers, not on chasing people who were only browsing.
What’s included
Everything it takes, nothing you don’t need.
Pick a part to see what’s in it. We’ll only recommend the pieces that make sense for you.
Landing pages
One page, one development, one clear action.
- Built around a single offer
- Fast on mobile, where most buyers are
- Tested and improved as results come in
Lead qualification
Short questions that separate buyers from browsers.
- Budget, timeline and buying position
- Sorted so your team knows who to call first
- Questions agreed with your sales team
Instant handover
The lead reaches your team the moment it arrives.
- By email, text or straight into your CRM
- Every answer attached
- Nothing left sitting in an inbox over the weekend
Follow-up
Automatic messages that keep the buyer warm until someone calls.
- Instant confirmation to the buyer
- Brochure or price list sent automatically
- Reminders for anyone who hasn’t booked
Reporting
You see what each lead cost and what became of it.
- Leads by source and campaign
- Viewings and reservations tracked back
- Budget moved to what’s working
How it works
From first call to finished work.
Offer
We agree what buyers register for: a launch, a brochure or a viewing.
Build
We build the landing page, the forms and the ads.
Capture
Campaigns go live with qualifying questions built in.
Hand over
Leads reach your team instantly, with follow-ups running automatically.
The honest bit
Is this right for you?
We’d rather tell you now than take your money and find out later.
A good fit if
- Your sales team can respond to leads the same day
- You have a clear offer: a launch, a release or an open day
- You care more about quality than volume
Probably not if
- You want the biggest possible list, whatever the quality
- There’s nobody available to follow leads up
- You won’t share what happens to leads after handover
Questions
Asked before, answered straight.
How many leads will we get?
It depends on your location, price point and budget. We’ll give you an honest estimate before you spend anything, and we won’t promise numbers we can’t stand behind.
How do you qualify leads?
With short forms that ask about budget, timeline and buying position, so your team knows who to call first.
What if the leads are poor quality?
Tell us. We adjust the targeting and the qualifying questions until they improve.
Where do the leads go?
Wherever you want them: email, a spreadsheet or straight into your CRM.
Do we own the data?
Yes. Every lead and every audience we build belongs to you.
Beyond the portals
What the property portals can’t do for you.
The big portals are good at one thing: showing listings to people who are already looking. Everything else is where we come in.
| Property portals | Property Reach | |
|---|---|---|
| Your brand | Your listing sits beside every competitor’s. | Buyers land on your own site, with your brand and nobody else’s. |
| Who you reach | Only people already browsing the portal. | Buyers and sellers on social, search and AI, before they start browsing. |
| The data | The portal keeps the audience. | Every lead and audience we build is yours to keep. |
| The approach | The same template for everyone. | A plan built around your development or branch. |
| What you get | A listing. | Campaigns, CGIs, brochures, film, branding and a CRM to tie it all together. |
We’re not asking you to leave the portals. We’re asking you not to rely on them alone.
Why Property Reach
Honest advice, built around you.
Straight answers
We tell you what we think will work, what won’t, and what it’s likely to cost, before you commit to anything.
Fully tailored
No fixed packages. Every plan starts with your site, your stock and your sales targets.
You own everything
Your ad accounts, your data, your audiences and your website stay yours, whatever happens.
Property is all we do
We only work with people who build, sell and let homes, so we already understand your sales cycle.
Works well with
Social ads
The campaigns that send buyers to your landing pages.
Custom CRM
Track every lead through to reservation.
Websites
A full site for buyers who want to see more.
Want leads worth calling?
Tell us what you’re selling and where. We’ll come back with an honest view of what would work, and what it’s likely to cost.